Dean DeBiase is the CEO of TNS media, which provides marketers, agencies and media partners a platform of advertising, audience, performance and engagement data, tools and analytics solutions through a group of operating units, including Compete, Cymfony, TNS media intelligence and TNS media research. Mr. DeBiase has operated industry leading companies in media, entertainment, advertising and technology industries and led private and public corporations through expansion, turnaround, M&A and IPO growth phases—including Autoweb, Imagination Network, AT&T, Zenith LG Electronics and AOL.

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Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete’s award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete’s intelligence and targeting services to fortune 500 companies. Previously, Mr. DiMarco was a co-founder of the Internet strategy consulting firm ZEFER and directed business development and marketing initiatives for News Corporation, where he negotiated multi-million dollar distribution agreements for the company's cable programming subsidiaries. Prior to News Corporation, Mr. DiMarco managed the creation of consumer campaigns for Comedy Central, a joint venture between Time Warner and Viacom.

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Scott is a veteran in online marketing with deep experience in advertising, digital media and Web technology and over 20 years of experience in sales, operations and management. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. With Compete, Scott oversees the company’s operations including sales, marketing, client services and engineering. Prior to joining Compete, Mr. Ernst served as Vice President of Sales, Corporate and Business Development for Personify, a web analytics and behavioral profiling software company. Previously, Scott was Vice President of Sales at AdKnowledge, a marketing software and interactive media management firm, which was later acquired by CMGI/Engage.

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Peter Hirshberg is at the epicenter of the noisy, connected world of online conversation. He is changing our thinking about marketing, branding and customer relationships. A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies at the center of disruptive change for more than 20 years. He is chairman of the executive committee of Technorati, the leading aggregator of user generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour. He is also co-founder and chairman of The Conversation Group, a fast growing agency helping brands with strategy and marketing in a world of empowered and connected audiences and customers.

Previously Hirshberg served as president and CEO of Gloss.com, the online prestige beauty business co-owned by Estee Lauder Companies, Chanel and Clarins; he was Chairman of Interpacket Networks, the global leader in Internet-by-satellite (sold to American Tower in 2000), and was founder and CEO of Elemental Software (sold to Macromedia in 1999).

During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple's large business and government revenue to $1 billion annually and helped lead the company’s entry into the online service arena. After leaving Apple, Hirshberg's new-media strategy firm served clients including America Online, Microsoft, NBC Television Network, Estee Lauder, Pacific Bell and Silicon Graphics.

Hirshberg is a founder of Goodmail Systems, a board member of ICTV, and serves on the advisory boards of start-ups Ideeli and Aniboom. He is a Trustee of The Computer History Museum and a Henry Crown Fellow of the Aspen Institute. Peter earned his bachelor's degree at Dartmouth College and his MBA at Wharton.

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Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day (http://www.snipurl.com/wahour) and the founder of Market Motive, a Silicon Valley startup that focuses on online marketing education. He is also the Analytics Evangelist for Google, and a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo, Shop.Org and SES. Through the book, the blog and strategic consulting Avinash focuses on helping companies unlock the power of data from human powered but technology driven innovations.

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Don brings more than 30 years of experience in business information services. He was the founder, Chairman and Chief Executive Officer of NewsEDGE Corporation, a public company later acquired by Thomson Corporation. Previously, Mr. McLagan was Vice President and General Manager of the Information Services Division of Lotus Development Corporation and a founding employee and Executive Vice President of Data Resources, Inc.

Don holds a BS and BSME degrees from Trinity College and an MBA from Harvard Business School.

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Jim Nail is a thought leader and frequent speaker on how companies can tap social media like blogs and social networks to gain consumer insight and develop stronger bonds with influencers. He has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester Research for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Jim is also a member of the Board of Directors of the Word of Mouth Marketing Association.

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Jeremiah is a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing. He led the Social Computing program at Hitachi Data Systems from 2005-2006 as the online community marketing manager, then left to join PodTech Network, an online video and podcasting company as the director of corporate media strategy. According to Technorati, Jeremiah is one of the top 1% of bloggers, and his blog is listed as the 19th ranked blog according to Advertising Age (November 2007). A video blogger and podcaster, he speaks at a strategic level on Web marketing topics around the globe. He frequently publishes at the Web strategy blog.

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Matt brings deep marketing and business analysis expertise to Compete. As Director of Online Media and Search, Matt leads Compete’s relationships with retailers, interactive agencies, search engines, and loyalty programs. Matt is a core contributor to the Compete Blog where he offers analysis and commentary on a diverse set of topics ranging from consumer electronics to social media and politics. For the past year Matt has followed the 2008 presidential election and his analysis and insight on the race have been featured in leading publications such as Politco, US News and World Report, The Washington Post, Media Post and Wired. Previously at Compete, Matt led cross-vertical sales strategy training and development. Prior to joining Compete, Matt worked in product marketing at GXS and was a senior auditor in Deloitte & Touche’s high-tech practice.

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George Shababb is the Chief Operating Officer for TNS Media Research and is responsible for the strategic planning and development of products and services related to digital audience measurement in the United States. Under Mr. Shababb’s leadership, TNS Media Research has successfully pioneered the introduction of TV audience measurement services based on clickstream data sourced from digital set top boxes. Mr. Shababb joined TNS in 2000 as Senior Vice President of TNS Media Intelligence where he spearheaded strategic planning and business development for advertising expenditure measurement.

Prior to joining TNS, Mr. Shababb was President of the Strategic Resources Group within VNU Marketing Information Services and was responsible for the management of Scarborough HealthPlus and the VNU Operations Center. He also oversaw all planning and development initiatives involving consumer research for the various business groups within VNU’s Marketing Information Services unit.

Mr. Shababb has over 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including AC Nielsen, The NPD Group, and Rx Remedy. At A.C. Nielsen, Mr. Shababb served as Vice President and General Manager of Nielsen Consumer Information Services. He also drove A.C. Nielsen’s international initiative to formulate a global, consumer panel strategy, which resulted in the development of consumer capabilities in Canada, Mexico, the United Kingdom, Germany, and South Africa.

Mr. Shababb held various senior management positions in Sales and Service at the NPD Group, and also served as Senior Vice President and Director of Operations for NPD/Nielsen, a joint venture between The NPD Group and A.C. Nielsen. While at Rx Remedy, Mr. Shababb adopted consumer sampling and data collection techniques commonly used in the packaged goods industry to design the first continuous measurement panel in the healthcare field tracking all aspects of patient care.

Mr. Shababb holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.

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Jim Spanfeller is President and Chief Executive Officer of Forbes.com, home page for the world’s business leaders. Spanfeller also oversees the Company’s affiliated sites, which include ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com and Clipmarks.com.

Spanfeller joined Forbes.com in 2000. In 2007, he was recognized by BtoB Media Business in its annual “Who’s Who In Business Publishing. In 2006, BtoB Media Business named Spanfeller “Top Innovator in Business Publishing,” and he was also inducted into min’s first-ever Digital Hall of Fame. Also in 2006, Forbes.com landed #4 in BtoB magazine’s annual “Media Power 50” list.

In 2005, BtoB Media Business named Spanfeller “Top Interactive Executive for General Business Publishers,” as part of their Top Innovators in Business Publishing awards and BtoB, named him one of their “Top 25 Newsmakers.”

Prior to joining Forbes.com, Spanfeller was President of the Consumer Magazine Group of Ziff Davis Media, Inc. Previously, he was Publisher of Inc. magazine and also held senior positions at Playboy Enterprises Publishing Group and Newsweek.

Spanfeller is currently Treasurer of the Online Publisher’s Association (OPA) and is Chairman Emeritus of the Interactive Advertising Bureau (IAB). In 2006 he was named to the Board’s at Freedom Communications, Inc. and Viewpoint Corporation. He served on the Board of Directors of the Magazine Publishers Association, 1999-2000. Spanfeller received a B.A. in English Literature from Union College.

He lives in New York City with his wife, Peg, and their three daughters.

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Jon has more than 30 years of professional experience in media research, coming up through the ad agency business before joining TNS media intelligence in 2004.

At TNSmi he oversees the methods and procedures used to measure advertising activity; is responsible for the company’s forecasts about future ad spending; and mines the TNSmi database to produce insights on a wide range of topics relating to the advertising marketplace.

Prior to joining TNSmi, Jon was SVP, Director of Media Knowledge at Universal McCann for 3 years and SVP, Director of Media Research at Ogilvy & Mather for 12 years. In these positions, he managed a wide range of research activities that were focused on understanding consumer’s use of media and helping clients improve the effectiveness of their media advertising strategies.

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Mr. Tracey is the founder and chief operating officer of Campaign Media Analysis Group, a TNS Media Intelligence company. CMAG is the leading custom media research company for politics and public affairs advertising expenditure data.

Since 1996, his clients have included major national trade associations, foundations, Fortune 100 companies, national media organizations, academic institutions, and hundreds of national, statewide and local political campaigns.

Mr. Tracey two decades of political, legislative and issue research experience and appeared often as a political media analyst for CNN.

Mr. Tracey writes for Ad Age magazine and has been a featured speaker Harvard’s Kennedy School, as well as forums sponsored by Bear Stearns, the Center for Politics at the University of Virginia, Campaigns and Elections Magazine, American Association of Political Consultants (AAPC), the New Hampshire Institute of Politics (NHIOP) at Saint Anselm College, the E-Voter Institute and has provided written commentary to a number of groups including the Television Bureau of Advertising (TVB). Mr. Tracey is often quoted by the media on issues and trends in political and issue advertising.

Mr. Tracey is a member of the faculty at George Washington University Graduate School of Political Management and received an M.A. from George Mason University and B.A. from West Virginia Wesleyan College.

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