Automotive shoppers exhibit a complex pattern of research behavior, with online research forming the keystone. Shoppers visit multiple automaker and independent sites and spend on average five hours online over several days. They shop a greater number of vehicles later in the process and collapse the traditional purchase funnel. Compete helps automotive companies quantify, understand, and leverage this behavior to achieve their monthly sales and profit objectives.

Compete's automotive solutions help our clients achieve higher sales, profits, and market share. Using Compete, they can respond to risk and opportunity sooner, driving faster, better business decisions.
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Round 1: The challenge: It’s Ford and Dodge vs. a Dismal Market for Full-Size Pickups
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LAUNCH AND ABANDON? NOT CADILLAC CTS!
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• Mar 28, 2008:  Saturn, Honda Draw Green Shoppers Online - Cars.com
• Mar 28, 2008:  Sticker Shock - BrandWeek
• Mar 20, 2008:  Captive Auto Finance Sites Not Steering Consumers to Apply Online

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Compete's automotive practice is led by automotive veterans who have unmatched automotive industry expertise at companies including, Ford Motor Company, General Motors Corporation, Nissan North America, R. L. Polk & Co. and Toyota Motor Sales NA.
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