Automotive shoppers exhibit a complex pattern of research behavior, with online research forming the keystone. Shoppers visit multiple automaker and independent sites and spend on average five hours online over several days. They shop a greater number of vehicles later in the process and collapse the traditional purchase funnel. Compete helps automotive companies quantify, understand, and leverage this behavior to achieve their monthly sales and profit objectives.

Compete's automotive solutions help our clients achieve higher sales, profits, and market share. Using Compete, they can respond to risk and opportunity sooner, driving faster, better business decisions.
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Do Online Strategies Drive Tire Prospects?
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Compete Quicktake: Capturing Saturn Demand
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• Oct 15, 2008:  Accountable Advertising on the Internet with Avinash Kaushik
• Oct 15, 2008:  Replay - Driving Green: Gain Competitive insights on the Environmentally-motivated car buyer
• Jun 30, 2008:  As New Car Sales Slide, Audience for Automotive Video Online Booms - ClickZ

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Compete's automotive practice is led by automotive veterans who have unmatched automotive industry expertise at companies including, Ford Motor Company, General Motors Corporation, Nissan North America, R. L. Polk & Co. and Toyota Motor Sales NA.
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