Automotive media coverage archive
2011
Jan 05, 2011
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VW Taps SNL Talent for Viral Videos
AutoTrader |
2010
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Dec 16, 2010
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What’s in Store for the Auto Industry in 2011?
Seeking Alpha |
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Dec 06, 2010
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The threat to Honda's mojo
Automotive News |
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Dec 06, 2010
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The threat to Honda's mojo
Automotive News |
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Oct 12, 2010
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Hyundai Took on Toyota. Now for BMW.
New York Times |
May 13, 2010
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Honda Not Seeing Big Benefit From Toyota’s Slide
Ward's Auto |
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Mar 08, 2010
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Reputation takes hit, but signs of life emerge
Automotive News |
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Feb 22, 2010
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Subaru's Slim Product Line Drives Record Sales
BNET |
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Feb 19, 2010
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AutoAlliance Output to Increase in 2010
WardsAuto.com |
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Feb 17, 2010
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Toyota January Website Traffic Surged; Corolla May Be Recalled
WardsAuto.com |
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Feb 17, 2010
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Toyota's Recall Impact Online
b2b news |
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Jan 26, 2010
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Earth to Toyota: You have a problem
The Globe and Mail |
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Jan 11, 2010
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Ford Focus engineered for North America but with Euro flavor
Automotive News |
2009
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Nov 05, 2009
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Analysis: After Opel reversal, GM CEO in spotlight
|
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Oct 01, 2009
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Chevrolet Poised to Exploit Saturn’s Demise
Wardsauto.com |
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Aug 27, 2009
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GM Walks Political Tightrope in Opel Talks
Ward's Auto |
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Aug 03, 2009
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Clunker program in overdrive: Consumers love the deals, but fallout could include higher prices
MarketWatch |
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Jul 30, 2009
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Discount Shopping for Luxury Cars
Businesweek |
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Jul 28, 2009
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Soul, Cube Gain Speed on xB, Element in Boxy Vehicle Battle
Wardsauto.com |
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Jul 10, 2009
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Sending GPS Devices the Way of the Tape Deck?
New York Times |
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Jul 09, 2009
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China tops U.S. in car sales so far this year
MarketWatch |
2008
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Jun 30, 2008
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As New Car Sales Slide, Audience for Automotive Video Online Booms
ClickZ |
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Jun 09, 2008
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Hummer Bummer: GM Wants Out of Guzzler Game
Advertising Age |
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Mar 28, 2008
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Sticker Shock
BrandWeek |
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Mar 28, 2008
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Saturn, Honda Draw Green Shoppers Online
Cars.com |
2007
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Dec 28, 2007
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Leaders in Automotive Funding 2007
Automotive Digest |
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Nov 26, 2007
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Study: Import Carmakers Most Cost Efficient in Advertising
BrandWeek |
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Oct 26, 2007
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Chevy Boast Pays Off
BrandWeek |
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Jan 22, 2007
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Consumer Influence: Measure for Measure
iMedia Connection |
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Jan 15, 2007
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Car shoppers go online for advice
Automotive News |
2006
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Oct 16, 2006
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News Brief Study: Google Directs Traffic to Car Sites
MediaPost Online Media Daily |
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Sep 17, 2006
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Auto Marketers Spend Too Much on Incentive, Too Little on Branding
AdAge |
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Aug 31, 2006
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The Return of 0% Financing Auto Makers Pile On Deals To Clear Swollen Inventories; Some Hot Models Excluded
Wall Street Journal |
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Aug 01, 2006
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Online advertisers more likely to reach new car buyers at travel and finance websites than most automotive sites
Auto Industry (UK) |
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Aug 01, 2006
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Note to Auto Marketers: Aim Higher in the Funnel
ClickZ |
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Jul 13, 2006
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Subaru turbocharges customer research
SearchCRM |
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Jul 10, 2006
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J-Cool
AdWeek |
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Jul 05, 2006
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Compete Automotive Practice Director Lincoln Merrihew Discusses Prospects for GM
AP News Wire |
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May 31, 2006
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Subaru maps out its targets
1to1 magazine |
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May 22, 2006
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Then there's Plan C: Buy no ads and just yell "buy!"
Automotive News |
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May 15, 2006
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Despite automakers' drive for more cost-effective advertising, industry comes short
Autochannel |
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May 15, 2006
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Automakers Lagging in Marketing Efficiency
AdAge |
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May 15, 2006
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Automakers lagging in marketing efficiency; Study: Spending rises, but prospects don't; niche brands get best ROI
AdAge |
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Apr 30, 2006
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Subaru turns to the web to get more out of its commercials
Internet Retailer |
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Mar 28, 2006
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Searching on Automotive's Terms
iMedia Connection |
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Mar 28, 2006
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Blue Book tops car-buyer searches
ocregister.com |
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Mar 23, 2006
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People on the Move
Detroit News |
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Mar 07, 2006
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Compete lands marketing account for Subaru of America
Boston Business Journal |
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Mar 06, 2006
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Auto Market Motion
iMedia Connection |
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Mar 06, 2006
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Prius Sales See First Drop in 28 Months
Ward'sAuto |
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Jan 23, 2006
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The Fifth "P" of Automotive Marketing
iMedia Connection |
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Jan 16, 2006
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Acura will open its own design studio
Automotive News |
2005
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Nov 09, 2005
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Gas price impact on compact cars and SUV shoppers
Automotive Digest |
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Nov 03, 2005
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Online Shoppers Shun SUVs as Gas Prices Rise
hybridcars.com |
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Oct 31, 2005
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Study: Online Search Plays Important Role in Purchase Decisions
Auto Remarketing |
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Oct 10, 2005
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Hyundai: Sonata can run with the big dogs
Automotive News |
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Oct 03, 2005
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Fear of "Dogpatch" is way overblown
Automotive News |
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Oct 01, 2005
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Will Honda succumb to consumer demand for V-8 engines?
Kansas City Star |
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Sep 17, 2005
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Honda prepares to build muscle
Atlanta Journal - Constitution |
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Sep 12, 2005
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Begging to Differ on Daimler - And its Pension Plan
BusinessWeek |
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Sep 09, 2005
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Car Buyers Trust Search
Direct Marketing News |
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Sep 08, 2005
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Yahoo!: One In Five Land On Car Sites Via Search
Online Media Daily |
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Aug 29, 2005
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Honda may succumb to allure of V8 engines in effort to spur further growth
AutoWeek |
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Aug 29, 2005
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Will Honda succumb to allure of V-8 engines?
Automotive News |
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Aug 26, 2005
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Too much discount puts car buyers off
Daily News Research Online |
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Aug 17, 2005
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Customer Data Saves Hyundai 50% of its Marketing Spend
1to1 magazine |
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Jul 25, 2005
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Seizing the Power of the Internet in Automotive Marketing
DMNews' Direct Marketer's Essential Guide to Search Engine Marketing |
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Jul 03, 2005
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The Corporate Shuffle
Boston Sunday Herald |
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Jul 01, 2005
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The Fifth "P" of Marketing (Copyright 2004, CRM magazine/destinationCRM.com)
DestinationCRM |
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Jun 28, 2005
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Hyundai to Watch Web's Offline Effect
Direct |
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Jun 28, 2005
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Hyundai Drives with Compete
iMedia Connection |
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Jun 18, 2005
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Buyers show little brand loyalty
AutoWeek |
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Jun 18, 2005
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Buyers show little brand loyalty
Kansas City Star |
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Jun 18, 2005
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Car buyers show little brand loyalty in shopping, buying
Roseville Press - Tribune |
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Jun 16, 2005
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Little Brand Loyalty Among Auto Buyers
Automotive Digest |
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Jun 10, 2005
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Robb Report Worth
Saab Story |
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Jun 09, 2005
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Automotive News
Buyers show little brand loyalty |
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Jun 09, 2005
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Brand new study views brand loyalty
Orlando Sentinel |
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May 11, 2005
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AdWeek
Honda stays the yearlong ad course |
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May 06, 2005
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Toyota Tacoma Incremental Retail Sales Potential
AutomotiveDigest |
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Apr 18, 2005
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Domestics' Ad Efficiency Lags Behind Foreign Nameplates
AdWeek |
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Mar 16, 2005
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Grand Cherokee seeks showroom traction
Automotive News |
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Mar 15, 2005
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New Age Marketing
Ward's AutoWorld |
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Feb 23, 2005
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Nissan Rising
AutoExec |
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Jan 09, 2005
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Naming vehicles can be tricky
Wilmington News Journal |
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Jan 05, 2005
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Automakers find car naming a tedious task
Marshfield News-Herald |
2004
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Dec 27, 2004
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What's in a name? For cars, everything.
Detroit Auto News Insider |
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Nov 17, 2004
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Pontiac's $8M G6 Giveaway on Oprah Generated a Lot of Buzz but Not a Lot of Sales
Automotive Digest |
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Nov 08, 2004
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Mazda aims to boost owner loyalty
Automotive News |
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Nov 01, 2004
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Is Honda losing its cool among youths?
Automotive News |
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Oct 25, 2004
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Automakers can use online data to build loyalty
Automotive News |
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Oct 25, 2004
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Mitsubishi's retail sales plummet
Automotive News |
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Sep 30, 2004
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SUV Demand Takes Super-Sized Hit
Auto Remarketing |
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Sep 17, 2004
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Honda places upcoming V6 Accord hybrid at top of lineup
AutoWeek |
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May 05, 2004
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EDWARD LAPHAM COMMENTARY 5/5/2004: Hey, Nissan, what's for lunch?
Automotive News |
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Apr 05, 2004
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Avalon: Toyota's geezer pleaser
Automotive News |
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Mar 26, 2004
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Full-Size Light Truck Sales Forge Ahead
WardsAuto.com |
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Mar 08, 2004
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Mitsubishi hustles to revive Galant
Automotive News |
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Feb 02, 2004
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Can Suzuki pull a rabbit out of its hat?
Automotive News |
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Jan 05, 2004
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New Car Incentive Luster Fading
Used Car News |
2003
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Nov 06, 2003
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The Hybrid Highway
NECN |
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Oct 20, 2003
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Isuzu Looks to Add Flash to Its No-Nonsense Message
AdWeek |
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Sep 24, 2003
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Toyota Gains Traction in Small-Car Market
WardsAuto.com |
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Sep 08, 2003
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Ford's New Pick-Me Up?
BusinessWeek online |
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Aug 01, 2003
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Predicting What Customers Will Buy
Ward's Dealer Business |
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Jul 21, 2003
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Special Report: Incentives as Carrot or Noose?
WardsAuto.com |
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Jun 20, 2003
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Isuzu's Turnaround
WARD'S AutoWorld |
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May 02, 2003
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Element for the ages - Honda's popular SUV is pitched to youth but also draws sports-oriented older drivers
Atlanta Journal Constitution |
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Apr 21, 2003
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A younger but well-seasoned buyer
Automotive News |
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Apr 21, 2003
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New Volvo ads combine safety and performance
Automotive News |
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