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2008

May ARE CONSUMERS ACTUALLY CHANGING THEIR BEHAVIOR BECAUSE OF HIGHER GAS PRICES?
May Round 1: The Challenge - It’s Ford and Dodge vs. a Dismal Market for Full-Size Pickups
March LAUNCH AND ABANDON? NOT CADILLAC CTS!
February Behavior Match: Social Networking and Auto Shoppers

2007

December Top 10 Automotive Brands in Shopping Engagement
November Who is Benefiting from the NFL?
October Which Site is the King of Reviews?
September Who is Benefiting from the NFL? (Part 1 OF 3)
August Engagement at OEM Sites | Saturn Aura Gets Competitive
July Automotive OEMs: Losing Ground to Third-Party Sites
June The Configurator: Building More Engaged Prospects
May 2007 Jeep Line-Up: Is Seven A Crowd?
April New Vehicle Launch Demand: Drag or Endurance Race?
March My Cadillac Story: The First Chaper
February Will the new Saturn Outlook obstruct the VUE
February GMC scores a touchdown in Sports-Minded segment
January Silverado making noise in the full-size pickup segment
January Toyota and Nissan Bank on Online Sponsorships

2006

December Nitro moving forward in Reverse Cross-Shop; Kia crests and valleys
November No need for CR-V to crave shoppers; Saturn demand edges Buick, Pontiac and Cadillac demand
November Suzuki rides motorcycle heritage; Total automotive site traffic correlated to total sales
October G5 shopper counts level off; Low new vehicle demand - Pull-ahead or paralysis?
September Mercedes moved the online needle in May; GM survival without survivor
September Scoping the Scion
August Acura RDX Launch Analysis; Baseline For Outlander And Lancer Launches
August Ask DR.Z Prognosis Good; Apparel-ently Porsche
July Detouring Saturn.com Visitors To CPO; Two Birds, One Stone?
July Q7 Drives Audi Share of Marke Interest To A Period Peak; Cayman Slots in Near Boxster
July OEM Traffic Strength Belies Market Weakness
July The recently-launched Honda Fit has the potential to cannibalize Civic shoppers.
May OEM share loss means that the automotive online market has been growing faster than OEM site traffic
May Better conversion offset lower demand to keep Nissan sales flat year-over-year--but at a $35M cost
March Sky shopper counts were up 60% month-over-month and approached MX-5's recent best
February Ridgeline shopper counts in January 2006 were the highest in nine months
January Compete has shown that the number of in-market shoppers increased during months when all of the Big 3 offered employee discounts. Separately, Compete identified a trend counter to norms among Toyota and Lexus SUVs.

2005

December Xterra shopper counts increased 41% in November--shortly after it won SUV of the Year. In a separate story, Compete assessed how consumers perceived Lucerne based on cross-shop behavior among Lucerne shoppers.
November Demand was a better indicator of future IS sales potential than were historic IS sales
October Compact car demand has bettered the market as gas prices have increased.
September Accord's recent sales success has been supported by increased attraction of rival shoppers.
August Unlike in June, the Big-3 employee discounts in July drove sales more through better demand, than through better conversion.
July GM's employee discount campaign drove demand and conversion in June, but to different degrees.
June GM is using a variety of tools to regain market share. Compete assessed the effectiveness of the recent "You pay what we pay" campaign in increasing demand.
May Above $4,000, each additional dollar spent on incentives becomes less effective than the one before
April Tacoma currently has enough demand to sell up to an additional 117,500 units per year, likely at the expense of other vehicles.
March The Lansing Grand River plant produces the Cadillac CTS, STS and SRX. Compete assessed whether a lack of demand or sub-par conversion of demand to sales created the inventory surplus.
February VW is looking for a 40% increase in Jetta sales when the 2006 model launches in March, though Jetta will likely need 50% more shoppers to hit that mark.
January The all-new 2005 Nissan Pathfinder, launched aggressively in November, is key to increasing Nissan sales. To grow Pathfinder sales, it will need to conquest from rivals...

2004

December The 2005 version of the Toyota Tacoma is larger and more powerful. The size and performance gap between Tacoma and Tundra is now smaller than among any other brand. Compete quantified Tacoma's cannibalization potential to Tundra, and...
November Acura RL looks to have belied typical launch patterns…until you look more closely
October Chevrolet needs more demand to outsell Ford this year--using retail sales; strong conversion will not be enough
September To reach sales goals and rely less on fleet sales, Cobalt will need 20,000 more shoppers per month than Cavalier on a sustained basis
August TrailBlazer's Trail to Blazing Sales; MINI Shoppers Maximize Shopping
August Special Compete AutoIntelligence Newsletter
July Saab XUV Expense
June Civic Sales on Demand; XLR Part of the Family
May Insight on Prius; Gender Fender Bender
March Minivans Maximize Share of Market Demand; Vibe Takes the Right Road
February X3 X5 Exchange; Verona VDQ
January Bow Ties and Ovals; Freestar and Monterey Have Not Popped

2003

December As 2003 was winding down, several brands vied for consumers' interest to help drive sales. Compete evaluated each brands' ability to generate interest in November as a share of all light vehicle interest.
October Excursion Extension; Mitsubishi Motors Ahead; Rainier Mounts an Attack
September Will TSX and TL Reach an Accord?; Cost of Quality; Incentive Ping for the Buck
August Touareg Climbs the Charts; xB xPloits Youth; 2004 Grand Prix Post-Launch Lift
July Range Rover Seeks Respect; MINI Maximizes Quality of Shoppers; F-Series Next in Line for Lift
June Cavalier Youth Effort by Sunfire; Hyundai Brand-Level Reverse Cross-Shop; Honda Financial Invests Wisely
May Buick's Rendezvous with Lexus; Maxima's March; Sedona's Down is an Up
April Outlander Reaches Summit; Futura in the Future; SUV Means Saab Utility Vehicle
March Pump Prices Pump Prius; CR-V Feeding Element; Compete Called Rebound in SUV Sale
February Mazda6 Puts Mazda In A New Space; Beetle Drop-Top Raises Interest; Cadillac's Super Bowl A Field Goal At Best
January Murano Finds a Middle Path; GX470 Not Yet Reaching Out; Supplying Demand Metrics


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