Compete helps financial institutions acquire, retain and grow profitable relationships
Compete offers retail banks, lenders, insurance companies and other financial services companies intelligence and targeting services to increase customer acquisition and deepen customer relationships.
Marketing EffectivenessSM
Compete analyzes in-market consumer behavior to provide financial institutions an unparalleled view into efforts aimed at generating demand, driving new account openings and increasing share of wallet. Demand for products and services can be correlated to marketing spend and differentiated across highly-valued consumer segments. Marketing Effectiveness services focus on:
- Demand Assessment evaluates the impact of marketing spend on consumer demand for financial services products, providing marketers with an assessment of their share of prospect interest and cost per shopper compared to rivals;
- Brand Loyalty correlates online and offline marketing efforts to increase overall brand awareness, favorability and consumer consideration allowing marketers to benchmark brand strength relative to competitors;
- Segment Development isolates target segments through a combination of demographic, behavioral and psychographic characteristics, allowing marketers to measure and improve segment-based marketing initiatives;
- Customer Risk Assessment identifies the motivations and behaviors of at-risk customers before they transfer a portion of their assets to a competitor. The assessment enables marketers to develop strategies and tactics to maintain or increase share of wallet and improve customer loyalty.
Online Channel EffectivenessSM
Compete helps financial institutions better understand consumers’ online behavior and preferences in order to maximize online conversion through effective advertising partnerships, drive online acquisitions or sales and grow account management adoption. Online Channel Effectiveness Services include:
- Online Advertising Effectiveness quantifies the impact of online marketing on customer acquisition. Marketers can compare their online marketing performance to that of their competitors on a source-by-source basis and identify areas of opportunity.
- Search Intelligence benchmarks a company’s performance on leading search engines and unique search terms relative to competitors in order to maximize cost-effective customer acquisition through search;
- Site Effectiveness helps financial institution marketers prioritize site design and development through a detailed understanding of best practices for online product presentation and application conversion;
- Account Management provides data-driven insights on customer adoption of online banking and account management functionality against competitors; tracks customer loyalty (cross-selling activities); online bill-pay adoption and customer satisfaction.
Consumer InputTM Targeted Financial Services Surveys
Compete's behaviorally-targeted surveys allow direct contact with hard-to-reach consumer segments, identified by their online shopping behavior, such as online bankers in-market for a loan at a competitor bank or highly creditworthy consumers using search. Surveys are tailored to address brand perceptions, advertising recollection, banking preferences and financial services needs.