Compete offers marketers, agencies and publishers services to help them more effectively segment customers, more efficiently target media spend and track critical engagement beyond the first click. These online media planning and measurement products go far deeper than other offerings by using the largest, most diverse and most precise online consumer behavior data in the industry:
- 300 predefined segments
- One million web sites
- 32 million search queries
- Millions of panelists
- Post-click analysis
Behavior Match
It is far too difficult to find enough good inventory to support the billions of dollars spent on online advertising. Behavior Match is a new online media planning tool that helps marketers and agencies develop more efficient media plans. Using the tool, media buyers can create more precise targeting criteria while increasing the number of publishers in their media buys - the two essential inputs into effective media planning.
Search Analytics Select
Search is a very expensive black box. Search Analytics Select opens up the black box of search marketing, giving marketers the only tool available that tracks and improves performance on a segment-by-segment basis. With this service, marketers join their customer segmentation and search engine marketing strategies. It is the only service that reports competitive search performance across specific consumer segments, giving marketers new insights into how their SEO/SEM campaigns attract and engage their most important customers.
Ad Analyzer
Marketers have a wide array of tools to help with media selection, but what consumers do after they see an ad is a missing piece of the puzzle. Ad Analyzer measures online advertising performance beyond basic impression and click-through metrics. Marketers use it to track how their campaigns stack up against rivals at driving engagement, loyalty and online and offline sales.
Online Media and Search Practice Leadership
Jeremy Crane
Director
Jeremy brings deep experience in marketing, business development and strategic planning to Compete. As Director of Online Media and Search, Jeremy has developed Compete's search capabilities and leads Compete's online media involvement. He currently leads Compete's relationships with search engines, portals, search agencies, and ad networks and provides oversight for Compete's search and online media offerings within the Automotive, Financial Services, Travel, and Telecommunications practices. Previously at Compete, Jeremy assisted major automotive OEMs in using web analytics to enrich their customers' experiences and deliver stronger marketing performances. Prior to Compete, Jeremy held multiple roles at Ford Motor Company in business and product strategy, marketing, and engineering.
Jeremy has an MBA from The University of Michigan's Ross School of Business, a Masters and Bachelors degree from Dartmouth College's Thayer School of Engineering, and a Bachelors degree in Physics from Bates College.
Matt Pace
Director
Matt joined Compete in 2004, bringing his extensive marketing and business analysis expertise to the company. As Director of Online Media and Search, Matt leads Compete's relationships with retailers, interactive agencies, search engines, and loyalty programs. Matt is a core contributor to the Compete Blog where he offers analysis and commentary on a diverse set of topics ranging from consumer electronics to social media and politics. For the past year Matt has followed the 2008 presidential election and his analysis and insight on the race have been featured in leading publications such as Politco, U.S. News and World Report, The Washington Post, Media Post and Wired. Previously at Compete, Matt led cross-vertical sales strategy training and development. Prior to joining Compete, Matt worked in product marketing at GXS and was a CPA and senior auditor in Deloitte & Touche's high-tech practice.
Matt holds an MBA from the University of Maryland's Robert H. Smith School of Business and a BS in Accounting from Brigham Young University.