Online Media and Search
Helping you capitalize on the growth in interactive advertising spend
According to the Internet Advertising Revenue Report*, online advertisers pumped a record $23.4 billion into the marketplace in 2008. Compete helps agencies, publishers and major advertising platforms capitalize on the digital media explosion by better demonstrating the value of their services to clients and ultimately increasing their share of online revenues.
Compete’s online media planning and measurement products help clients analyze the effectiveness of their products, more efficiently target media spend and track critical engagement beyond the first click.
Major advertising platforms(including portals, search engines, ad networks and global advertising properties)
- Use Compete for an integrated approach to improving search, display, video and targeting services.
- Demonstrates the value of services to clients with case studies and data from Compete’s integrated online panel of two million US-based internet users.
Publishers
- Measure and demonstrate the impact of display advertising campaigns for their most important clients.
- Use behavioral segmentation to focus on and develop marketing initiatives for those sites where specific target audiences are spending their time.
Agencies
Create media plans, prospect for new business and report on campaign performance using Compete.
- Employ behavioral segmentation to understand and design specific media plans to reach unique consumer segments.