Retail and Consumer Products
Connecting the dots from online shopping behavior to in-store purchase and intent.
Retailers and consumer product manufacturers (CPG) represent 40 of the top 100 US advertisers. They also account for close to one third of all online display spending. In the past it has been difficult to connect the dots from online behavior to off-line purchasing. Compete provides tools to solve this challenge. Compete enables companies to see which marketing campaigns are actually delivering results by measuring and tracking consumers’ web-wide shopping behavior as they move from researching goods online to in-store purchase.
Compete's Retail and Consumer Products group offers tools to connect online and offline shopping behavior to in-store purchase and intent.
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- Nov 22, 2010: Retailers need to think holistically about e-commerce - Internet Retailer
- Jun 11, 2010: How successful are online ads? - Internet Retailer
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