Retail and Consumer Products

Partnership with Cannondale Associates

Together, Compete and Cannondale allow marketers to harness deep insights into multi-source, nationwide online and in-store retail purchase behavior. By combining Compete's breadth of online behavioral data with Cannondale's in-store purchase behavior findings, marketers can make end-to-end connections to demonstrate the real ROI of online strategies and more precisely quantify and analyze consumer purchase behavior. Marketers will uncover the "what" and "how" of consumers' buying habits, including brand loyalty, migration between products and trading up or down.

Retailers

• Track market share across competitors and find new ways to acquire customers and to identify ways to improve website engagement and conversion.
• Get a more complete view of advertising ROI by looking at changes in consumer behavior online in response to a campaign.

Consumer products manufacturers

• Identify, measure and track the behavior of key consumer segments web-wide.
• Link online behavior with survey responses and in-store purchases provides deeper, more holistic picture of consumers and their attitudes, preferences and motivations.

Shopping aggregators, loyalty programs and coupon sites

• Stay top of mind with members by identifying tools and best practices for engaging members and building a stronger bond with them.
• Attract targeted consumers to the site, engage them, make sure they come frequently and find what they need and ultimately convert them.

Contact us to learn more.