Compete helps marketers acquire, retain, upsell and service subscribers
The surge in interest for on-demand content and streamlined services has created a lucrative, yet intensely competitive market for telecommunications and media marketers. Valued in-market consumers research multiple alternatives when shopping for voice, wireless, data, internet and entertainment services. Compete helps telecom and media companies quantify, understand, and leverage this consumer behavior to acquire, retain, upsell and service subscribers.
Marketers use Compete's services to navigate industry convergence and consolidation and to increase their marketing effectiveness.
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- Apr 01, 2008: CTIA Wireless
- Mar 06, 2008: When Mobile Marketing Fails: Tracfone vs. Virgin Mobile - TMCnett
- Dec 13, 2007: LG Voyager grabbed the most Web eyeballs last month - CNet News
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Led by General Manager Adam Guy, the practice has deep domain expertise at companies including Bain & Company, Mainspring, PRTM and Yankee Group.
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