Meet the Travel team
Practice Leadership
Lincoln Merrihew
Managing Director, Automotive, Petroleum and Travel
Lincoln is a recognized expert in market research and analysis, specializing in automotive, petroleum, travel, and environmental. His 20 years of experience involves deriving business insight from online and offline data while in senior forecasting and business solutions positions with research powerhouses TNS, J.D. Power and Associates, Standard & Poor’s and DRI/McGraw Hill. At Compete, Lincoln oversees automotive and travel professionals in delivering a comprehensive analysis of consumer behavior to help clients achieve their sales, profit and market share goals.
Most recently as SVP Automotive Segment Leader for TNS North American Custom Research, Lincoln oversaw thought leadership and brand building for 15 industries with a focus on automotive, petroleum and travel research after leading the TNS Custom automotive and petroleum verticals. Prior to joining TNS, Lincoln was Managing Director for the Automotive Practice of Compete, Inc. Lincoln also managed his own consulting practice, Stratomotive, served as Vice President of Corporate Strategy, at Automotive Information Center, and was a Director at J.D. Power and Associates.
Lincoln holds a BA from Dickinson College and a MS from Boston University.
Ryan Williams
Director
Ryan has nearly 15 years of experience in online transaction industries, including most recently in the travel space. He joined Compete after seven years with Online Travel Agency Expedia, including leading major accounts in the Expedia Affiliate Network, empowering partners’ ability to leverage Expedia.com, and optimizing revenue-generating content on the site. His work there included partnering with airlines, cruise lines, publishers, and others in the travel space. Prior to that, he spent several years with Amazon driving affiliate program implementation, innovative partner compensation strategies, feature and technology launches including those tied to online purchase and payment, and affiliate communication programs.
Ryan has a B.S. from Washington State University, as well as rich experience in online technologies and strategies.
Kevin Malone
Senior Associate
Kevin joined compete brining deep and global experience in the leisure and travel/tourism arenas. He joined Compete from AdGenuity Marketing Solutions, where as a Marketing Consultant he was responsible for affiliate and partnership development, media buys, OTA and CVB campaign management, social media strategy and execution, and campaign tracking, analytics reporting and optimization. Prior to AdGenuity, he was Marketing Manager at Ski Utah including directing its $1.6M ad campaign, and managing corporate sponsorships, and chairing its Advertising Subcommittee.
Kevin has an MBA with a Marketing Concentration from the F.W. Olin Graduate School of Business at Babson College and a B.S. in Business Administration with a Marketing Concentration from Colorado State University, including a semester at the University of Tasmania in Australia.