Meet the Travel team
Practice Leadership
Lincoln Merrihew
Managing Director, Automotive, Petroleum and Travel
Lincoln is a recognized expert in market research and analysis, specializing in automotive, petroleum, travel, and environmental. His 20 years of experience involves deriving business insight from online and offline data while in senior forecasting and business solutions positions with research powerhouses TNS, J.D. Power and Associates, Standard & Poor’s and DRI/McGraw Hill. At Compete, Lincoln oversees automotive and travel professionals in delivering a comprehensive analysis of consumer behavior to help clients achieve their sales, profit and market share goals.
Most recently as SVP Automotive Segment Leader for TNS North American Custom Research, Lincoln oversaw thought leadership and brand building for 15 industries with a focus on automotive, petroleum and travel research after leading the TNS Custom automotive and petroleum verticals. Prior to joining TNS, Lincoln was Managing Director for the Automotive Practice of Compete, Inc. Lincoln also managed his own consulting practice, Stratomotive, served as Vice President of Corporate Strategy, at Automotive Information Center, and was a Director at J.D. Power and Associates.
Lincoln holds a BA from Dickinson College and a MS from Boston University.
Aaron Katz
Director
Aaron has more than 15 years helping companies generate actionable insight, and drive business results, from quantitative and qualitative data. As a Director in the Travel practice, Aaron leads client relationships with hotel brands and other travel suppliers. Previously, Aaron was Director of Market Research for Fidelity Investments’ retail organization where he focused on customer loyalty and satisfaction. Prior to Fidelity, Aaron was a Senior Research Consultant at Forrester Research, conducting primary custom research for clients in both B2B and B2C contexts in the areas of financial services, consumer electronics, online services, and software. Aaron’s background also includes tenure as a derivatives analyst with Bankers Trust and a software development consultant for major firms, including Carlson Companies, American Express, and Qualcomm.
Aaron has a B.A. and M.A. in Economics from the University of California, Santa Barbara, and a M.A. in Sociology from Brown University. He completed all coursework and exams towards a Ph.D. in Sociology at Brown University, meriting a Hamish Dissertation Fellowship in 2003 and a NSF Dissertation Improvement Grant in 2004.