Helping companies harness the Internet to improve marketing and online effectiveness
Compete offers agencies, suppliers and other travel marketers intelligence and targeting services to increase bookings, optimize marketing campaigns and deepen relationships with travelers.
Marketing EffectivenessSM
Compete analyzes travelers' online behaviors and attitudes to deliver an unparalleled view into marketers' efforts to generate demand, drive bookings and increase loyalty. Marketing Effectiveness services assess advertising and promotional effectiveness, cross-brand consideration and purchase and changes in demand at the regional and segment-level.
Online Channel EffectivenessSM
Compete increases online engagement and conversion through detailed analysis of rival performance and consumer behaviors and preferences. Client-specific measures are benchmarked against competitors so that marketers can optimize overall online operations. Online Channel Effectiveness services focus on:
- Site Effectiveness benchmarks online channel performance across agencies and suppliers in critical areas such as attracting and engaging travelers, content usage and conversion funnel effectiveness. Recommendations based on industry best practices identify and prioritize opportunities for site improvements.
- Advertising and Search Effectiveness delivers full visibility into the role that online advertising and search play in the travel consideration process, including quantifying the impact on site traffic and bookings.
Consumer InputTM Targeted Travel Surveys
Compete's behaviorally targeted surveys help you create distinct strategies for targeting travelers identified by their online behavior. Surveys are tailored to address issues such as agency versus supplier preferences, brand preferences and satisfaction levels.