News and Events: Events - Compete, Inc.

Events

Jun 24, 2008	ARF [ME]asurement Symposium
Jun 12, 2008	Digital Downtown Adam Guy
May 14, 2008	Client Forum 2008 On May 14-15, 2008 executives from top marketing, advertising, and media will come together at Compete Client Forum 2008. This annual event will be held at the Chatham Bars Inn, an idyllic retreat noted for its excellent service, fine cuisine and beautiful surroundings. And during our two days together we will uncover new strategies, new measurements and new organizations to make the unfolding digital world as simple for marketers as it is for consumers. Registration is by invitation only. To be considered please email cstephens@compete.com.
May 07, 2008	JFAM Financial Marketing Summit East Ron Sheklin
Apr 22, 2008	Injecting behavioral segmentation into online marketing It’s a truism that the average online media plan will create average marketing results. But given the abundance of data and the rich consumer experiences that the web provides, why should we settle for average? Innovative agencies and advertisers are creating break-out new campaigns using new segmentation approaches that are based on consumers’ online behaviors. Behavior-based segmentation breaks down the law of averages by focusing messaging, media planning and performance measurement on the customers that matter most. This webinar will demonstrate how to make segmentation the linchpin of your marketing campaigns to measurably improve your online marketing effectiveness. Whether you’re targeting green consumers, online socialites, vacation package shoppers or all three, behavior-based segmentation is guaranteed to boost your results. Stephen DiMarco
Apr 14, 2008	Net.Finance 2008 Ron will Chair Track A: Online Marketing Strategies on April 15, 2008. Ron Sheklin
Apr 01, 2008	CTIA Wireless Adam Guy
Mar 20, 2008	Captive Auto Finance Sites Not Steering Consumers to Apply Online Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications. Mike Bailey
Mar 17, 2008	OMMA Hollywood Matthew Pace
Mar 17, 2008	Search Engine Strategies Jeremy Crane
Feb 26, 2008	SMX West Conference Gregg Poulin
Feb 24, 2008	IAB Ecosystem 2.0 IAB Annual Meeting Stephen DiMarco
Feb 21, 2008	BIMA 3rd Annual Agency Shoot Out
Dec 12, 2007	Search Insider Summit The purpose of the Search Insider Summit is to bring the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns.
Nov 28, 2007	2007 JFAM Financial Marketing Summit: West Ron Sheklin
Nov 28, 2007	IAB Audience Measurement Leadership Forum What comes next? New audience metrics in the digital world Stephen DiMarco
Nov 01, 2007	The New New Internet: Web 2.0 Conference This year we're expecting over 600 attendees to gather in the D.C. area for the 2nd year of the East Coast's first Web 2.0 focused conference. Featuring a nationally recognized line-up of engaging speakers and panels, two tracks for industry and government attendees, a Web 2.0 application competition, Technology Showcase and much, much more! Register today to take advantage of the Early Bird rates! Attendees will learn how Web 2.0 technologies will help reach their customers, build their brand, and improve employee retention and productivity!
Oct 23, 2007	CTIA WIRELESS I.T. & Entertainment 2007 CTIA WIRELESS I.T. & Entertainment® focuses on integrating wireless data technologies into the enterprise and vertical business markets such as healthcare, government, automotive, retail etc. Additionally, the show reflects the explosive growth in wireless entertainment—encompassing everything from music downloads to digital cameras to interactive games.
Oct 17, 2007	Automotive Internet Roundtable Scott Ernst
Oct 16, 2007	Want to See your Search Rival's Stats? This web seminar is the first online tutorial for maximizing the benefits from competitive search information. In a live demo of Search Analytics see how to find out what keywords drive traffic to your competitor’s web site. Learn how your search referrals stack up against other sites to identify competitive gaps and highlight opportunities to improve your search tactics. In the demo, Compete will present examples of how marketers use search in their online marketing campaigns.
Oct 14, 2007	Emetrics Marketing Optimization Summit Marketing managers, web analysts and business intelligence experts have been meeting at the Emetrics Summit since 2002 to learn how to increase the return on online investments. It's your turn to join the discussion.
Oct 11, 2007	The Automotive Buyiing Process: From a Search Perspective Google Automotive recently partnered with Compete, Inc. to gain a deeper understanding of the influence of search in automotive purchasing decisions. This web seminar will present full research findings from the brand new study available today: Search in the Automotive Buying Process. Experts from Google and Compete will explore how in-market consumers use search (including branded, model and generic terms) when researching a vehicle prior to purchase and look at the impact of search at different points in this buying cycle. They will also explore how the decision making process has shortened and strategies for targeting consumers in this ever smaller "in-market" window of opportunity.
Oct 09, 2007	Eye for Travel - Travel Distribution Summit North America 2007 Greg Saks, the Director of Compete’s Travel Practice, will be speaking at the Eye for Travel - Travel Distribution Summit North America 2007 at Caesar's Palace, Las Vegas on October 9-10. Greg will be sharing how innovators in the travel industry are using Consumer-Generated-Content to engage customers. Gain a better understanding of the risks and rewards in different CGC strategies and apply this knowledge to your unique marketing efforts. Gregory Saks, Travel Analyst
Aug 20, 2007	Search Engine Strategies Conference & Expo San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event! There's no debating it, while SES NY is the agency conference, SES SJ is the high-tech and internet company event of the year! If you missed last year's Search Engine Strategies Summer in San Jose, you must be in attendance this August 20-23. Join your fellow marketers and SES Alumni to quickly learn how to maximize search engine marketing and optimization opportunities and stay informed of the latest search developments and solutions in this area. Jeremy Crane, Search Expert
Jun 04, 2007	IAB Leadership Forum: User-Generated Content and Social Networking
May 15, 2007	Compete Customer Day 2007 With their time and behavior, online consumers are proposing, “Engage me!” But, are marketers ready for the marriage? In 2006, the USC Annenberg Center for the Digital Future estimates that consumers will spend 36% of media time online – more than TV or publications. Over the same interval, Compete estimates that marketers will spend just 11% of their ad budget online. If marketers don't shift more ad dollars online more quickly, they will miss the wedding. If all marketers do is convert TV and print ad budgets to banners and search, they will miss the opportunity to research, channel and ENGAGE consumers already interested in them. Customer Day 2007 will explore the role of the web in engaging consumers. Participants will leave with new ideas and best practices to implement in their organizations.
May 03, 2007	The (re)birth of mobile banking Using clickstream data and targeted survey analysis, Compete has taken an initial look consumer reaction to the emergence of Mobile Banking. Ryan Burke, Director Telecom; Paul Zeckser, Director Financial Services
Apr 16, 2007	Consumer-Generated Travel Content: Taking a Trip Off Madison Avenue Just as the Internet has revolutionized communication between consumers, it has also made it harder to reach them. As marketers work to refine their online strategies, innovators in the Travel industry are diving in head first, using Consumer-Generated-Content to engage consumers. In this free webinar learn which marketers are already using CGC to generate buzz, build communities and engage in the online conversation. See how consumers are interacting with these campaigns and the impact they have on consumer perceptions. Gain a better understanding of the risks and rewards in different CGC strategies and apply this knowledge to your unique marketing efforts. Gregory Saks, Director, Compete Travel Practice
Apr 12, 2007	Eyeballs: Alternatives to "Traditional" Online Media...What??? Today's “interactive media” can release you from the bonds of your computer screen, freeing you from being trapped by "traditional" online media. Digital media consumption is a virtually 24/7 endeavor. Advertisers can target your cell phones and PDAs, they can hit you with podcasts and interactive television; you can't take the elevator up the Pru without the opportunity to be reached by some form of interactive advertising. Ryan Burke
Mar 27, 2007	CTIA Wireless 2007 This session will investigate the state of mobile web use: Is it on the rise? What is driving mobile web usage? Is it the application, product offering, delivery platform or some other factor? The latest statistics will be outlined to identify the key drivers and recommendations will be made on ways to leverage content use to boost mobile web uptake. Adam Guy, Managing Director, Telecommunications and Media
Mar 14, 2007	Ad Club Symposium 2007 Don McLagan
Feb 04, 2007	Red Herring CMO 2007 Stephen DiMarco, VP Marketing and Client Services

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Want to learn more about Customer Day 2006? Read "How changed consumers are changing marketing".

Customer Day 2006.