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Compete, Inc. Offers Online Marketers "30 Days to Payday"

Special bundle delivers three online marketing "payday opportunities" in 30 days

Boston, MA., November 12, 2007 – Compete, Inc., a leading web analytics company, today announced “30 Days to Payday,” an exclusive offer to help marketers transform their online marketing strategy and start experiencing results in just 30 days. Marketers who take advantage of a promotional bundle, which includes Compete Search Analytics Select™, Compete Behavior Match™ and Compete Ad Analyzer™, will receive a report in just 30 days with three “payday opportunities” that, if implemented, will immediately and measurably improve online marketing performance and results.

“Our offer to online marketers is straightforward and compelling: give us 30 days and we’ll deliver a meaningful return on your investment,” said Stephen DiMarco, chief marketing officer at Compete. “In 30 days, we’ll help you more effectively segment your customers, more efficiently target your media spend and enable you to track critical engagement beyond the first click. For some, this will mean new opportunities for revenue-generating 'paydays' before the end of 2007.”

In the recent report, “US Online Advertising Forecast, 2007-2012,” JupiterResearch president David Schatsky best expresses what marketers face today: “This is a time of considerable opportunity for online media properties, interactive advertising agencies and marketers. Making the most of the opportunity, though, requires tracking evolving consumer behavior closely, employing appropriate targeting and measurement technologies, and a willingness to experiment with evolving formats and tactics.”

To that end, the “30 Days to Payday” bundle includes exclusive, specially-priced access to three complementary Compete services and tools:

  • Compete Search Analytics Select. The only service that shows competitive search performance within discrete customer segments such as “hybrid car shoppers,” “online socialites” “wireless prospects” or “sports enthusiasts”. Marketers can see how precisely their SEO/SEM campaigns are attracting and engaging their most important customer sets and use this to profitably increase their share of searches.
  • Compete BehaviorMatch. A new online media planning tool that dramatically improves the efficiency of online media plans. Marketers and agencies can observe and segment customer behavior and use these insights to better target their ads across a larger universe of online sites and ad networks.
  • Compete Ad Analyzer. The first online measurement service that tracks competetive online advertising performance beyond simple impressions and click-throughs. It shows marketers and their agency partners who is responding to online ads, including demographic and behavioral profiles, and measures the impact of each campaign using proprietary engagment, loyalty and sales metrics.


    • About Compete, Inc.
    Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives.

    Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit www.compete.com.

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