Boston, MA – January 16, 2008 — Compete, a leading web analytics company, today launched Ad Analyzer™, the industry’s first service to track online advertising performance beyond simple impressions and click-through metrics. The new service, which also analyzes competitors' ad effectiveness, lets marketers measure the impact of ads on consumer behavior within target customer segments and across channels to maximize online advertising ROI. Marketers are shifting an increasing portion of their advertising budget online, and they need precise and detailed information about how their campaigns impact engagement, loyalty and online and offline retail sales.

“We’re providing a unique and valuable snapshot into what the top performing campaigns are within a variety of markets,” said Stephen DiMarco, chief marketing officer at Compete. “Most of our clients already have good visibility into their own online advertising performance, but for the first time we’re enabling them to track and evaluate competitors’ advertising, specifically which campaigns are moving the needle the most, so they can be sure they’re spending their money most effectively.”

Configured on a market-by-market basis, Ad Analyzer provides new analytics for marketers including:

• Click-and-engage rate – Share of unique visitors continuing on to the brand’s site, vs. leaving, after seeing the landing page


• Click-and-return rate – Share of unique visitors returning to the brand’s site within 30 days of seeing the landing page


• Funnel entry – Share of unique visitors to a landing page that enter the online shopping cart or online application process


• Offline Lead – Share of unique visitors to a landing page referred to the brand offline


• Order submission – Share of unique visitors to a landing page who submit an order or form in the same quarter

Ad Analyzer is a new standard for campaign measurement that is part of Compete’s “30 Days to Payday” bundle. The bundle includes exclusive, specially-priced access to three complementary Compete services and tools. Compete Search Analytics Select; Compete Behavior Match; Compete Ad Analyzer. These services are based on the largest, most diverse and most precise consumer behavior data in the industry. For more information on the bundle, see Compete, Inc. Offers Online Marketers “30 Days to Payday”.

About Compete

Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit compete.com.