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Compete Shows Yahoo.com was the Most Effective Portal for Online Flower Retailers' Valentine's Day Ads
New Study Provides Key Findings as Online Publishers Plan for Mother's Day
Media Alert
– BOSTON – (April 7, 2009) -- –
TNS Compete, a leading web analytics company, today announced
the results of a new study that evaluated the effectiveness of online
flower retailers' Valentine's Day portal homepage takeover ads. The
study compared the performance of ad campaigns from 1-800-Flowers.com
and ProFlowers.com across three major portals: AOL, MSN and Yahoo.com.
The study showed that consumers who saw a homepage ad at Yahoo.com were
twice as likely to make a same day purchase from the advertiser's web
site and visited the site 1.6 times more often than those who did not
see an ad.
Online Flower Retailers'
Valentine's Day Ads: Purchase Lift from Ad Exposure
Other notable findings include:
- 21 percent of shoppers at advertiser sites viewed a Valentine's Day homepage ad.
- 19 percent of purchasers at advertiser sites viewed a Valentine's Day homepage ad.
- Consumers who viewed a homepage ad were 2.5 times more likely to search for the advertiser and 5.4 times more likely to search for generic flower-shopping terms than those who did not see an ad.
Compete's Ad Effectiveness studies demonstrate the true value of online
ad campaigns and provide critical data on how to identify the full
benefits of inventory, demonstrate ROI with customizable post-click
metrics and analyze rivals' ads to benchmark against relevant
campaigns. To download the full study for free, visit: www.compete.com/adeffectiveness.com.
About Compete
Compete, a unit of TNS Media, helps the world’s
top brands improve their marketing based on the online behavior of
millions of consumers. Leading marketers such as Carlson Hotels
Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon
Wireless rely on Compete's services to create effective online
experiences and highly profitable advertising campaigns.
Compete’s online behavior database—the largest in
the industry—makes the web as ingrained in marketing as it is
in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please
visit http://www.competeinc.com/,
or to join the conversation visit
http://www.compete.com/.
About TNS media
Established in more than 30 countries, TNS Media explores
all the media—print, radio, TV, Internet, social media,
cinema and outdoors worldwide, 24 hours a day, seven days a week, and
offers a full range of insights, analyses and audience measurement
services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargroup.com