Compete Provides Marketers With Industry’s First Crowd-Sourced Digital Analytics

BOSTON – (April 16, 2009) -- Compete, a TNS Media company,  today introduced the new Compete PRO, providing marketers with the industry’s first crowd-sourced digital analytics (social tags), dynamic graphing capability and an intuitive new reporting interface. Since no single company can accurately classify all of the dynamic content across the constantly expanding universe of websites, Compete introduces a community-based approach that taps millions of Compete.com users for their digital insights.  Compete’s new social tagging feature delivers actionable results for marketers who rely on Compete PRO for identifying the best sites for advertising and strategic partnerships, building effective search campaigns and tracking competitors’ online marketing activity.

“In addition to adding new features and improving the interface, we’re continuing to change the game with a digital analytics platform that is evolving alongside today’s most innovative marketers,” said Gregg Poulin, General Manager at Compete. “With social tagging, we’re tapping the collective power of our user base. Combine that with dynamic graphs and a streamlined design, and we’re saying to the marketplace, ‘you asked for speed, ease and more powerful metrics - here they are.’”

Compete PRO is a web-based online measurement service that combines site, search and referral analytics for the top one million websites in a single solution. The new Compete PRO is easier to use, faster and more intuitive, reflecting the ongoing feedback from the more than two million monthly unique visitors to Compete.com, 130,000 registered MyCompete members and more than 1,000 Compete PRO customers representing the world’s most iconic brands.

"After using Compete PRO, it was clear it could be our online marketing operating system, giving us on-demand access to competitive metrics and insights into search behavior and visitor engagement," said Brian Harniman, EVP Marketing at Kayak.com. "Now we'll be able to see where we stand in the eyes of online prospects and uncover the strategies of our competitors."

“With the explosion of content online, from small niche sites to microsites for large brands, it has been  impossible for interactive marketers to stay on top of the websites that are most relevant to their audiences,” said Shane Atchison, Chief Executive Officer of ZAAZ. “With this innovative new approach, Compete is helping our agency find and act on insights for our clients more quickly.”

To experience the new Compete PRO – including its dynamic, flash-based graphics, industry first social site tagging and sleek modern interface – firsthand visit: www.compete.com.

About Compete
Compete, a unit of TNS Media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media
Established in more than 30 countries, TNS Media explores all the media—print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more.  The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com

The Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargroup.com