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Compete Releases Ranking of Top Ten Sports Fan Sites in May
Even with the NBA and NHL Playoffs Underway, MLB Attracts More Fans Online
BOSTON
– (July 1, 2009) -- Compete,
a TNS Media company, today released the rankings of the top ten sports
fan sites for May 2009, based on data from Compete's panel of two
million US-based internet users. Even with the NBA and NHL playoffs
underway in May, Major League Baseball fans outnumbered NBA fans online
more than two to one and NHL fans more than four to one.
According to Compete, number-one ranked MLB.com reached more than
12,227,000 sports enthusiasts in May 2009 (up 35% since May 2008),
followed by NBA.com with 5,624,776 unique visitors (UVs), Nascar.com
with 3,716,636 UVs and NHL.com with 2,899,406 UVs.
Compete also compared the May
2009 numbers to May 2008, which show a year-over-year increase in
sports fan interest among
the fans of the four major team sports - MLB, NBA, NHL and NFL with
significant increases for MLB (35 percent) and the NBA (32
percent). Meanwhile, wwe.com and nascar.com visits dropped
while pgatour.com and minorleaguebaseball.com cracked the top ten in
May 2009.
About Compete
Compete, a unit of TNS Media,
helps the world’s
top brands improve their marketing based on the online behavior of
millions of consumers. Leading marketers such as Carlson Hotels
Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon
Wireless rely on Compete's services to create effective online
experiences and highly profitable advertising campaigns.
Compete’s online behavior database—the largest in
the industry—makes the web as ingrained in marketing as it is
in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please
visit http://www.competeinc.com/,
or to join the conversation visit
http://www.compete.com/.
About TNS media
Established in more than 30
countries, TNS Media explores
all the media—print, radio, TV, Internet, social media,
cinema and outdoors worldwide, 24 hours a day, seven days a week, and
offers a full range of insights, analyses and audience measurement
services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
The
Kantar Group
The Kantar Group is one of
the world's largest research,
insight and consultancy networks. By uniting the diverse talents of
more than 20 specialist companies – including the
recently-acquired TNS – the group aims to become the
pre-eminent provider of compelling and actionable insights for the
global business community. Its 26,500 employees work across 80
countries and across the whole spectrum of research and consultancy
disciplines, enabling the group to offer clients business insights at
each and every point of the consumer cycle. The group’s
services are employed by over half of the Fortune Top 500
companies. The Kantar Group is a wholly-owned subsidiary of
WPP Group plc. For further information, please visit http://www.kantargroup.com
