Compete Streamlines Access to the Digital Insights Marketers Need to Succeed

BOSTON – (July 9, 2009) -- Compete, a TNS Media company,  now offers the industry’s most comprehensive solution for marketers to analyze their expanding universe of consumer and campaign data.  Compete PRO, a self-service online measurement tool, provides advertisers, agencies and publishers with the actionable metrics they need to confidently increase the size and value of their online audiences. Now, Compete PRO is even more powerful with the addition of new category metrics that make it easier to discover, take action and measure online marketing performance. 

Recent research by EConsultancy found that just one in five companies has an internal strategy that ties data collection and analysis to business objectives, and only 27 percent say that web analytics definitely drive actionable insights.  In what the Interactive Advertising Bureau’s president, Randall Rothenberg, calls “a crisis of complexity,” many online marketers struggle under the weight of complex data that isn’t working for them and is, instead, smothering. Addressing this problem head on, Compete PRO continues to transform a complex universe of digital data into a solution that is simple and actionable.

“Increasingly, we see clients struggle to combine their audience measurement, web analytics and campaign performance data to get a precise sense of how they’re competing,” said Stephen DiMarco, chief marketing officer of Compete. “By bringing different elements of this data together in one solution, and by providing a competitive lens, we’re helping streamline this process so marketers can focus more time on growing their businesses.”
   
“Clients rely on us for timely and comprehensive insights into what is happening in their markets,” said Adam Lavelle, chief strategy officer of i-Crossing. “Having access to a tool that makes it easy to spot more effective customer acquisition partners or to stave off threats from a new competitor in their industry helps ensure that we’re always meeting clients’ needs.”

Compete PRO addresses each component of the advertising ecosystem:

Advertisers use Compete’s industry categories to track market share and understand daily changes across the competitive landscape.  Behavioral segments further help advertisers understand where specific customer segments are playing online and plan targeted advertising campaigns accordingly.

Publishers use Compete’s industry categories to benchmark their own traffic and engagement performance against their industry and identify quick-moving longer-tail sites within the group. Additionally, they use behavioral segmentation to focus on and develop marketing initiatives for those sites where specific target audiences are spending their time.

Agencies create media plans, prospect for new business and report on campaign performance using Compete’s industry categories.  They also employ behavioral segmentation to understand and design specific media plans to reach unique consumer segments.

Compete PRO is available at different levels depending on client need and budget.  The powerful new industry categories metrics are included with Compete PRO Enterprise.  These metrics provide a web-wide view of consumer behavior at the industry category and customer segment levels.  More than 225 industry categories, such as Personal Social Networking Sites, are now included.  More than two dozen behavioral segments, such as Environmentally Conscious consumers, are also included.

For more information about Compete PRO: www.compete.com.

About Compete
Compete, a unit of TNS Media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media
Established in more than 30 countries, TNS Media explores all the media—print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more.  The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com

The Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargroup.com