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Compete Releases Top Insurance and Physician Web Sites for June 2009
Consumers Compare Plans to Save Money and Rate Doctors on Service
BOSTON – (July
28, 2009) –
Compete, a TNS Media company, today released its ranking of the top ten
Insurance and Physician sites for June 2009, which is based on data
from the company’s panel of two million US-based internet
users. In the past month, overall unique visitors (UVs) to
Insurance and Physician sites increased by 3.5 percent, and the
category saw an 7.011.6 percent traffic increase over June
2008. The top ten destinations in the category include
physician rating sites - healthgrades.com and vitals.com - and
insurance plan comparison services - ehealthinsurance.com and
dentalplans.com. Rounding out the top ten are government-run
medicare.gov and four branded insurance company homepages.
Click
to Save
The impact of the recession is
driving consumers to insurance cost comparison sites. 1.07
million visitors analyzed their health insurance options at
ehealthinsurance.com in June 2009, 32.6 percent more than at the same
time in 2008. In the dental market, dentalplans.com drew 58.3 percent
more traffic than May 2009, with more than 600,000 visitors interested
in unearthing the most affordable dental care.
Social
Referrals
Social recommendations drove online healthcare traffic in June
2009. Nearly 3 million consumers evaluated doctor ratings at
healthgrades.com, which grew 7.7 percent month-over-month to become the
top ranking site in the category. Recommendation and rating
site Vitals.com drew more than 631,590 unique visitors, 227 percent
more than in June 2008.
The Obama Effect
The recent news spotlight on national healthcare reform also helped
drive consumers to research government-sponsored healthcare
initiatives. More than 946,000 visitors stopped at
medicare.gov, an increase of 5 percent over June 2008.
About
Compete
Compete, a unit of TNS Media,
helps the world’s
top brands improve their marketing based on the online behavior of
millions of consumers. Leading marketers such as Carlson Hotels
Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon
Wireless rely on Compete's services to create effective online
experiences and highly profitable advertising campaigns.
Compete’s online behavior database—the largest in
the industry—makes the web as ingrained in marketing as it is
in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please
visit http://www.competeinc.com/,
or to join the conversation visit
http://www.compete.com/.
About TNS media
Established in more than 30
countries, TNS Media explores
all the media—print, radio, TV, Internet, social media,
cinema and outdoors worldwide, 24 hours a day, seven days a week, and
offers a full range of insights, analyses and audience measurement
services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
About
Kantar Group
The Kantar Group is one of
the world's largest research,
insight and consultancy networks. By uniting the diverse talents of
more than 20 specialist companies – including the
recently-acquired TNS – the group aims to become the
pre-eminent provider of compelling and actionable insights for the
global business community. Its 26,500 employees work across 80
countries and across the whole spectrum of research and consultancy
disciplines, enabling the group to offer clients business insights at
each and every point of the consumer cycle. The group’s
services are employed by over half of the Fortune Top 500
companies. The Kantar Group is a wholly-owned subsidiary of
WPP Group plc. For further information, please visit http://www.kantargroup.com