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Compete Names New Director to Head Automotive, Petroleum, and Travel Business
20-Year Market Research Veteran Lincoln Merrihew Re-joins Compete
BOSTON – (August
20, 2009) –
Compete,
a TNS Media company,today announced that Lincoln Merrihew has re-joined
the company as managing director, Automotive, Petroleum and Travel. In
this role, Merrihew will lead a team of client services professionals
to deliver a comprehensive analysis of consumer behavior and
competitive intelligence. Merrihew, a 20-year market research
veteran, served as managing director for Compete’s automotive
practice prior to joining TNS North American Custom Research in 2007.
He also held leadership positions at J.D. Power and Associates and
Standard & Poor’s.
“Lincoln is one of
the most analytically-driven people I know,” said Adam Guy,
vice president of client services at Compete. “He
has a proven ability to transform consumer attitudes and behaviors into
actionable business insights. In all, Lincoln’s
expertise, familiarity with Compete’s methodology and his
broader experience within TNS enables him to deliver immediate ROI to
our clients.”
“With consumers
continuing to use the internet more often,
more aggressively, and for more things, the business value from
Compete’s digital research continues to expand,”
said Lincoln Merrihew. “Coupled with the historic
recession that will impact the market and consumers for years to come,
our business partners need the speed, breadth and context of Compete
intelligence now more than ever to manage through the recovery and
beyond.”
Merrihew rejoins Compete during
a period of change within travel and
automotive industries. Today, travel
is the single largest
e-commerce industry, with more than 100 million consumers researching
and booking travel online every month. Compete currently
serves many of the top players in the industry including hotels, cruise
lines, airlines and online travel agents. Within the
Automotive practice, historic changes pose new opportunities to
reposition automotive manufacturers for success in a dramatically
different marketplace as they struggle to optimize ad spend and
cost-effectively convert shoppers to buyers.
Merrihew’s experience in these dynamic industries ensures
that Compete clients are best positioned to understand, target, connect
with and influence consumers.
Prior to rejoining Compete,
Merrihew served as senior vice president
for TNS North American Custom Research, where he oversaw thought
leadership and branding for 15 industries with a focus on automotive,
petroleum and travel research. Prior to his first tenure with
Compete, Merrihew managed his own consulting practice and was a
director at J.D. Power and Associates. He earned a Bachelor
of Arts from Dickinson College and a Master of Science from Boston
University. A renowned speaker and recognized industry authority,
Merrihew’s commentary has appeared in numerous media outlets,
including Bloomberg, BusinessWeek, CNBC, Forbes.com and MarketWatch.
Merrihew can be reached at lmerrihew@compete.com.
Note to media: a headshot is available on request by emailing gbender@greenoughcom.com.
About
Compete
Compete, a unit of TNS Media,
helps the world’s
top brands improve their marketing based on the online behavior of
millions of consumers. Leading marketers such as Carlson Hotels
Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon
Wireless rely on Compete's services to create effective online
experiences and highly profitable advertising campaigns.
Compete’s online behavior database—the largest in
the industry—makes the web as ingrained in marketing as it is
in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please
visit http://www.competeinc.com/,
or to join the conversation visit
http://www.compete.com/.
About TNS media
Established in more than 30
countries, TNS Media explores
all the media—print, radio, TV, Internet, social media,
cinema and outdoors worldwide, 24 hours a day, seven days a week, and
offers a full range of insights, analyses and audience measurement
services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
About
Kantar Group
The Kantar Group is one of
the world's largest research,
insight and consultancy networks. By uniting the diverse talents of
more than 20 specialist companies – including the
recently-acquired TNS – the group aims to become the
pre-eminent provider of compelling and actionable insights for the
global business community. Its 26,500 employees work across 80
countries and across the whole spectrum of research and consultancy
disciplines, enabling the group to offer clients business insights at
each and every point of the consumer cycle. The group’s
services are employed by over half of the Fortune Top 500
companies. The Kantar Group is a wholly-owned subsidiary of
WPP Group plc. For further information, please visit http://www.kantargroup.com