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Compete Unlocks the Secrets of Paid Search Success
Compete PRO reveals competitors' paid keyword strategies so you can turn their traffic into yours
BOSTON –
(October 5, 2009) –
Compete, a TNS Media company, today announced its newest innovation,
paid search keyword breakouts, just one of the recent enhancements to
Compete PRO, its web-based online measurement service. Paid
search breakouts display the keywords competitors buy to drive site
traffic (the tool already tracks organic keywords), unlocking the
secret to paid search marketing success: up-to-date visibility into
actual searching behavior and bidding strategies. Compete PRO also
shows which keywords strike the best balance of low cost and engagement
for a given market or category. Anyone responsible for
building, executing or monitoring paid search campaigns - from
advertisers to online publishers and agencies - will immediately
benefit from the insight Compete PRO delivers.
"If you're in charge of building paid search campaigns, you will not
find the same combination of data depth, ease-of-use and actionable
information that Compete PRO delivers," said Stephen DiMarco, CMO of
Compete. "After running just one report, perhaps on your
biggest competitor, you'll be hooked on the ability to see –
on a single, easy to interpret screen - everything needed to
cost-effectively redirect your competitors' search traffic from their
Web site to yours."
“Insight into the
search terms that drive traffic to rival and partner sites is a key
element in developing successful search marketing strategies for our
clients,” said Michael Dowd, Technology Manager at GroupM Search,
the world's leading global search marketing specialist. “The
product enhancements, such as paid search breakouts and trended search
metrics, have made Compete PRO a valuable tool in helping maximize
search ROI.”
New in Compete PRO
- Paid AND organic search data that provides a window to a competitor’s strategy on a single page.
- Customizable and preset search filters that allow sorting by time period, search referral share, time spent, industry or category.
- Historical search referral data over a two-year period showing trends (such seasonal or event-driven campaigns) that could provide a new lift in search traffic and revenue.
- Usability features that make it even easier to export what you’ve learned (tables, graphs and reports) outside Compete PRO so others inside and/or outside (agencies) can take immediate action.
Using Compete PRO
Advertisers,
publishers and agencies alike use Compete PRO to discover engaging
keywords that deliver more
traffic, build keyword
lists and protect branded
keywords from
competitors. The solution also allows marketers to benchmark
historical performance and discover
revenue-generating opportunities by site, historical timeframe or
industry category.
Based on the largest integrated online panel in the industry, Compete
PRO offers a single, easy-to-use online destination for building,
tracking, refining and pricing search marketing
campaigns. To learn more about how Compete PRO is
used by advertisers, agencies and publishers, go to www.compete.com.
Compete, a unit of TNS Media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives.
Compete was founded in 2000 and
is located in Boston, MA, with offices
throughout the U.S. For more information about us, please
visit http://www.competeinc.com/,
or to join the conversation visit
http://www.compete.com/.
About TNS media
Established in more than 30
countries, TNS Media explores
all the media—print, radio, TV, Internet, social media,
cinema and outdoors worldwide, 24 hours a day, seven days a week, and
offers a full range of insights, analyses and audience measurement
services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
About
Kantar Group
The Kantar Group is one of
the world's largest research,
insight and consultancy networks. By uniting the diverse talents of
more than 20 specialist companies – including the
recently-acquired TNS – the group aims to become the
pre-eminent provider of compelling and actionable insights for the
global business community. Its 26,500 employees work across 80
countries and across the whole spectrum of research and consultancy
disciplines, enabling the group to offer clients business insights at
each and every point of the consumer cycle. The group’s
services are employed by over half of the Fortune Top 500
companies. The Kantar Group is a wholly-owned subsidiary of
WPP Group plc. For further information, please visit http://www.kantargroup.com