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Compete Appoints Margaret Hung as International Managing Director

Digital Research Veteran to Spearhead Compete’s Global Expansion

Boston MA, –  (May 11, 2010) --  -- Compete, a Kantar Media company, today announced that Margaret Hung has joined the company as International Managing Director.  Reporting directly to Compete President Scott Ernst, Hung will oversee the company’s services in international markets and facilitate partnerships with Kantar companies across the globe.

Compete provides a comprehensive range of digital research to a broad base of online publishers, marketers and advertisers who all depend on Compete’s insights to better understand and engage consumers online. Hung will work closely with the executive team to develop strategies and identify key target countries for Compete’s global expansion. Prior to joining Compete, Hung served as the Director of Strategic Insights at AOL, where she oversaw new research initiatives to demonstrate return on media investments. Previously, she held senior research positions at Dynamic Logic, Ipsos and Synovate Asia.

“Margaret has an incredible background and industry experience that combines both traditional and digital research,” said Ernst. “Her analytical insights will be a huge asset to Compete as we identify and target companies for our international expansion. Having Margaret involved from the outset ensures the maximum value to our clients, and we’re thrilled to have her as part of our team.”

“I’m excited to join Compete and play a pivotal role in growing the company’s global presence,” said Margaret Hung. “Compete has a well-earned reputation for delivering rich insights across a variety of channels and, with the continued expansion of our international services, we’re able to offer our clients an even more detailed analysis. As our world grows increasingly Web-centric, this is the next logical step for our industry and I look forward to being part of Compete’s global perspective.”

About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database—the largest in the industry—makes the Web as ingrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com/, or to join the conversation visit www.compete.com/.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.



 


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