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Compete Appoints Margaret Hung as International Managing Director
Digital Research Veteran to Spearhead Compete’s Global Expansion
Boston MA,
– (May 11, 2010) --
-- Compete,
a Kantar Media company, today announced that Margaret Hung has joined
the company as International Managing Director. Reporting
directly to Compete President Scott Ernst, Hung will oversee the
company’s services in international markets and facilitate
partnerships with Kantar companies across the globe.
Compete provides a comprehensive range of digital research to a broad
base of online publishers, marketers and advertisers who all depend on
Compete’s insights to better understand and engage consumers
online. Hung will work closely with the executive team to develop
strategies and identify key target countries for Compete’s
global expansion. Prior to joining Compete, Hung served as the Director
of Strategic Insights at AOL, where she oversaw new research
initiatives to demonstrate return on media investments. Previously, she
held senior research positions at Dynamic Logic, Ipsos and Synovate
Asia.
“Margaret has an incredible background and industry
experience that combines both traditional and digital
research,” said Ernst. “Her analytical insights
will be a huge asset to Compete as we identify and target companies for
our international expansion. Having Margaret involved from the outset
ensures the maximum value to our clients, and we’re thrilled
to have her as part of our team.”
“I’m excited to join Compete and play a pivotal
role in growing the company’s global presence,”
said Margaret Hung. “Compete has a well-earned reputation for
delivering rich insights across a variety of channels and, with the
continued expansion of our international services, we’re able
to offer our clients an even more detailed analysis. As our world grows
increasingly Web-centric, this is the next logical step for our
industry and I look forward to being part of Compete’s global
perspective.”
About Compete
Compete, a Kantar Media company, helps the world's top brands improve
their marketing based on the online behavior of millions of consumers.
Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor
America, Upromise, Chrysler, and Verizon Wireless rely on Compete's
services to create effective online experiences and highly profitable
advertising campaigns. Compete's online behavior database—the
largest in the industry—makes the Web as ingrained in
marketing as it is in people's lives. Compete was founded in 2000 and
is located in Boston, MA, with offices throughout
the U.S. For more
information about us, please visit www.competeinc.com/,
or to join the conversation visit www.compete.com/.
About Kantar
Kantar is one of the world's largest insight, information and
consultancy networks. By uniting the diverse talents of its 13
specialist companies, the group aims to become the pre-eminent provider
of compelling and inspirational insights for the global business
community. Its 26,500 employees work across 95 countries and across the
whole spectrum of research and consultancy disciplines, enabling the
group to offer clients business insights at each and every point of the
consumer cycle. The group's services are employed by over half of the
Fortune Top 500 companies. For further information, please visit us at www.kantar.com.
