Voicebox™ is a loyalty and communications platform that extends the reach of marketing campaigns and builds deeper customer relationships. Voicebox combines desktop marketing with sophisticated customer profiling, segmentation and targeting to deliver permission-based and behaviorally-targeted marketing interactions.
The Voicebox platform includes:
- Marketer-branded, customer facing desktop application
- Web-based marketing campaign management system
- Patent-pending customer data management and analytical infrastructure
- Analysis and insight from Compete behavioral experts
Consumers benefit from a valued new online resource
Consumers are invited to take advantage of a new desktop application that features marketer-specific services, personalized offers and powerful online functionality. With this application, consumers can express their preferences and share their opinions to help marketers improve all aspects of their products and marketing programs.
Marketers benefit from deeper relationships with best customers
Marketers benefit from more informed, targeted and effective marketing campaigns. Armed with fast, frequent insight into customer behaviors and attitudes, marketers can now: 1) identify important customer segments and deliver behaviorally-targeted offers, 2) develop and test new products, services or marketing messaging, 3) allow customers to participate in the marketing process and 4) blunt the impact of competitive advertisements or product launches on their customer base.
Differentiating features:
- Full customer permission, participation and control
- Customized to reflect marketer's specific brand
- Continuous profiling, segmentation and targeting
- Immediate survey capabilities
- Rich feedback on customer behaviors and attitudes
- Real-time reporting
- Turn-key, web-based implementation