a Kantar Media Company

Voicebox™

Voicebox™ is a loyalty and communications platform that extends the reach of marketing campaigns and builds deeper customer relationships.

Consumers are invited to take advantage of a new app that features marketer-specific services, personalized offers and powerful online functionality. With this application, consumers can express their preferences and share their opinions to help marketers improve all aspects of their products and marketing programs.

Marketers benefit from more informed, targeted and effective marketing campaigns. Armed with fast, frequent insight into customer behaviors and attitudes, marketers can now: 1) identify important customer segments and deliver behaviorally-targeted offers, 2) develop and test new products, services or marketing messaging, 3) allow customers to participate in the marketing process and 4) blunt the impact of competitive advertisements or product launches on their customer base.