home

careers

press center

contact us

The News: Yapta, a new online travel startup, is looking to change how consumers compare and shop for flights. Users who download free Yapta software are able to tag specific flights as they research on OTAs and suppliers, the details of which are then saved to Yapta. Once tagged, Yapta keeps track of prices for the selected trips, silently returning to check prices, and then informing users if a change has occurred.

Compete Analysis: Yapta attracted nearly 109,000 unique visitors in June 2007, a 21% increase from May, in its second meaningful month of being live. Of the 109,000 visitors, 50,000 (46%) viewed the application download page and 16,000 (15%) completed the download. The strong interest level in downloading suggests that people are curious about the Yapta concept, but need more convincing before they will install software on their computers.

Although there were only 16,000 downloads in June, 8,000 of these used the application to tag a trip, and 4,000 separately followed up by logging into their Yapta account, most likely to view the details of the trip(s) they tagged. On a per download basis, the activity levels for Yapta exceed those of other applications, such as the popular Southwest Ding! application

Takeaways: Yapta has come up with an innovative way for consumers to more monitor flight prices and it appears that once consumers download the application they are highly likely to become active users. As a result the top priorities for Yapta appear to be generating additional traffic to their site, and to improve the value proposition on their download marketing page. With a higher volume of downloads, and maintaining their existing 50% activity level once the application is installed, Yapta is poised to become an integral part of the travel shopping process of many consumers.