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November '07
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A Bump in the Road: Automakers’ Drive for Higher Marketing Efficiency
With the auto industry facing ever increasing competition and pressure to drive efficiencies, the ability of ads to engage in-market shoppers has become more important. Now more than ever automotive marketers need a reliable ROI measure and a uniform and consistent way to measure results in absolute terms |
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December '06
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Embracing Consumer Buzz Creates Measurement Challenges for Marketers
Insights from auto buyers and travelers illustrate the first step in measuring consumer generated media |
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October '06
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Consumers Seeking Anytime, Anywhere Access to Informational Content Are an Attractive Wireless Segment
Compete’s new behavioral and attitudinal research discovered an attractive target segment that is interested in mobile content and offers providers highly–valued customers in terms of their overall wireless consumption. |
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October '06
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S–Commerce: Beyond MySpace and YouTube; A new approach for brands to participate in social networking
By organizing connections between people, social networking sites are changing consumer behavior and making it harder for marketers to find and engage customers. Social commerce is the solution. This new approach weaves best practices from social networks and online commerce, and invites consumer participation into the marketing process. |
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September '06
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Financial Services Providers: Creating New Relationships Online
In this Spark!, Compete assesses the factors that result in online application abandonment within the auto insurance, credit card, deposit account and home loan product catagories, and provides a framework for improving conversion by addressing these factors. |