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November '09
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Air France Study
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October '08
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Driving Green: Gain Competitive insights on the Environmentally-motivated car buyer
Sales of cars and light trucks in the United States are projected to decline this year. Nevertheless, there are still two million US auto shoppers who are up for grabs each month. The opportunity for auto OEMs during difficult economic conditions is to hone marketing messages to successfully target and engage highly coveted auto shoppers and ensure they don’t purchase a rival’s vehicle. TNS Compete’s data shows that one quarter of a million shoppers who were in-market for a vehicle in August were “green consumers”. TNS Compete and TNS Custom are partnering to host a unique auto event to analyze the online behavior and attitudes of green automotive shoppers and provide recommendations around how and where marketers can most effectively target the highly coveted group. |
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December '06
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Embracing Consumer Buzz Creates Measurement Challenges for Marketers
Insights from auto buyers and travelers illustrate the first step in measuring consumer generated media |
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October '06
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S–Commerce: Beyond MySpace and YouTube; A new approach for brands to participate in social networking
By organizing connections between people, social networking sites are changing consumer behavior and making it harder for marketers to find and engage customers. Social commerce is the solution. This new approach weaves best practices from social networks and online commerce, and invites consumer participation into the marketing process. |
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February '06
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Searching For Loyalty - Why Focusing on Market Share Won't Cut It
In this edition of Spark!, Compete utilizes a newly developed search framework to demonstrate that search engines can grow their volumes by gaining a better understanding of the behavior of their own users. |