Industry advisories archive

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2007

download November A Bump in the Road: Automakers’ Drive for Higher Marketing Efficiency

2006

download December Embracing Consumer Buzz Creates Measurement Challenges for Marketers
download October Consumers Seeking Anytime, Anywhere Access to Informational Content Are an Attractive Wireless Segment
download October S–Commerce: Beyond MySpace and YouTube; A new approach for brands to participate in social networking
download September Financial Services Providers: Creating New Relationships Online
download July Travel Marketers: Put Your Summer Vacations On Hold
download May The price of an automotive shopper: advertising efficiency and its impact on automotive demand
download March The Battle Between Online High-Yield Savings Account Providers and Traditional Banks Heats Up: New Study Finds that There is More at Risk for Traditional Banks Than Lost Deposit Dollars
download February Searching For Loyalty - Why Focusing on Market Share Won't Cut It

2005

download December Ka-ching! Will cash registers ring in the all-important fourth quarter for retailers? Most consumers plan to spend the same or less this holiday season; say the economy is doing poorly/just 'ok'
download December Is the Future of Travel Loyalty in Desktop Marketing? Southwest Airlines raises the bar on the industry again
download August Paying More for Less: Conversion Efficiency and the Effect of Incentive Spending
download June 'Tis the season: for hotel brands to shift their marketing emphasis. Stress 'Best Rate Guarantee' to avoid seasonal slip in share.
download June Study: financial 'searchers' are compelling targets for retail banks. Establish a balanced portfolio of terms to reach them.

Industry Advisories

Aug 23, 2007 Compete Ranks No. 824 on the 2007 Inc. 5,000
Aug 07, 2007 Web Analytics Leader Compete Inc. Closes $10 Million Funding Round
May 10, 2005 Compete, Inc. and Yahoo! Search Marketing Release Key Study Findings on the Role of Search Marketing in Financial Decisions
May 03, 2005 Compete, Inc. to Present at CTIA's "Wall Street Meets Wireless in Washington" Roundtable
Feb 28, 2005 Joint Study by Bear Stearns Equity Research and Compete, Inc. Provides New Insight into Wireless Consumers
Apr 14, 2004 Compete, Inc. Finds Banks Offering Free Bill Pay Are Less Exposed to Biller Direct Sites
Mar 22, 2004 Segment-Based Marketing Takes Center Stage In the Battle for Subscriber Growth
Nov 03, 2003 New Verizon Wireless Push-to-Talk Service Siphoning Interest from Nextel
Sep 16, 2003 As Number Portability Nears, Compete, Inc. Estimates Industry-Wide Revenue Loss From Churn Activity Online Will Reach Nearly $3 Billion
Jul 21, 2003 Compete, Inc. Finds Consumers Take Wireless Plunge with GoPhone® from AT&T Wireless
Jun 09, 2003 Compete, Inc. Finds Woes at United Airlines Give Bank One Mileage Plus Visa Cards a Bumpy Ride
May 19, 2003 Compete, Inc. Finds Young Wireless Consumers Are Avid Comparison Shoppers with Distinct Buying Preferences
Feb 18, 2003 Compete, Inc. Predicts February Rebound In Mid-Sized SUV Sales
Feb 10, 2003 T-Mobile Outpaces the Wireless Industry With Fastest Growth in Consumer Interest
Jan 28, 2003 Bank of America's Free Online Bill Payment Offer Fuels Increased Adoption By Appealing to a New Segment of Customers, Compete, Inc. Finds

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